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The PRO Zug Organisation

The umbrella organisation of businesses in Zug

The Pro Zug Association (VPZ) is the umbrella organisation of Zug businesses and interest groups. It represents the trading and service companies of the city of Zug with regard to trading and political matters which affect the retail trade.
Every trading and service company can become a member of the VPZ if it wants. Indeed the IG Metalli, Bahnhofstrasse, Neustadt, Herti, Alpenstrasse und Zug Station Tenants' Association are all involved. All members are on an equal footing financially and legally. Non organised businesses are also invited to apply for membership of the VPZ.
  • This is what we do
  • Thanks to its size, the VPZ can exert an influence over political matters which have an effect on the retail trade.
    The VPZ engages itself for equality of opportunity of all retail outlets with regard to regulations and laws.
    The VPZ coordinates opening times.
    The VPZ cordinates the activities of individual interest groups.
    The VPZ distributes the Zug Gift Card and, until the end of 2012, the distribution of gift coupons, which can be exchanged in most participating shops.
  • We provide:
  • Possibilities to exert a political influence
    Information for special sales days
    Organisation of Sunday sales days
    Advertising for Sunday sales days
    GV on a current topic