As the organisation responsible for promoting tourism in the canton, we work with service providers and partners to promote and raise awareness about Zug as a tourist destination. Our marketing activities support and promote products, services, projects and partnerships, help the key players in the industry network with each other, and help increase awareness of tourism in Zug.  We also inform and advise holidaymakers, business travellers and locals, and help make sure that everyone who spends time here has an excellent experience, full of memorable moments in our many-faceted region. 

Welcome to Zug