THE ZUG EVENTS CALENDAR 

EVENTS NOT TO BE MISSED 

“Traditionally innovative”: that might be the best way to describe Zug’s events. Some of the events go back hundreds of years, such as the Bäckermöhli and the Stieremärt (Bull Market). But alongside the traditional events there are also musical highlights, such as Jazz Night Zug, and sports spectaculars, such as the Zugsports Festival. Click here to read more about the various events Zug has to offer. 

SPRING

CHRIESIBLÜTE (CHERRY BLOSSOM TIME) 

There is no better time for a trip through Zugerland than cherry blossom time. During the blooming season, not only the cherry trees but also the apricot, apple and pear trees don their flowery gowns. You can call our Chriesitelefon service to find out when the trees are in full bloom. 

SPRING 

ZUGER SEEFEST (ZUG LAKE FESTIVAL) 

What could be better than spending a warm summer evening with your favourite people, enjoying good music, fine food and Switzerland’s most spectacular sunset, and then topping it off with fireworks? 

SUMMER 

OLDTIMERTREFFEN (CLASSIC CAR MEET-UP) 

Come to the Braunviehzuchtareal (the location of the Bull Market) and join this traditional Sunday morning meet-up of classic-car drivers. There are some truly rare gems among the many classic cars and motorcycles here, all of which were built in 1988 or earlier. 

SUMMER 

Jazz Night Zug

Charlie Parker, one of the most influential jazz musicians of all time, once said that jazz is more than just music, it is an attitude to life. Jazz Night Zug is the perfect opportunity to get a taste of this attitude to life. 

SUMMER 

THE CITY OF ZUG ON THE 1ST OF AUGUST 

“Trittst im Morgenrot daher, Seh' ich dich im Strahlenmeer...”—some sing the Swiss national anthem with fervour. Others strike a more solemn tone. But what they all have in common is the pleasure they take in sharing food, drink and music on the Landsgemeindeplatz (the town square). Join us on Swiss National Day and experience genuine Zug hospitality. 

SUMMER 

Zug Sports Festival

At this festival, you can either sit back and marvel at the feats of others, or you can work up a sweat trying out some of the sports and activities for yourself. You will find everything from graceful ballet to various team sports and the futuristic Wingsuit VR Experience. What more could a sports enthusiast want? 

AUTUMN 

ZUGER MESSE (ZUG TRADE FAIR) 

More than 500 years ago, the city of Zug was granted the right to hold a trade fair lasting several days in the autumn. The Zuger Messe has been held almost every single year since then. It now attracts more than 400 exhibitors and 80,000 visitors, making it the largest autumn fair in Central Switzerland. 

Winter

ägeri on ice

Ägeri on Ice is a dreamy winter world all of its own. Stroll through the illuminated birch forest, skate a lap of the ice rink, enjoy a game of curling with friends or get involved in the traditional FIGUGEGL ceremony (FIGUGEGL stands for “Fondue isch guet und git e gueti Luune”: “Fondue is good and puts you in a good mood”). 

Winter

MÄRLISUNTIG (FAIRYTALE SUNDAY) 

On the second Sunday of Advent, Zug’s old town becomes a fabulous, car-free world, with 35 fairytale-themed parlours, a nostalgic merry-go-round with beautiful horses and romantic carriages to ride in. 

THE 5TH SEASON 

CARNIVAL

The Chesslete is a tradition of making noise with various instruments to mark the Thursday before Ash Wednesday, or “Dirty Thursday”, as it’s known in Zug. Its purpose is to start Fasnacht with a bang! From then until Shrove Tuesday, carnival rules apply. In other words, the rulebook gets thrown out the window!