Zug Tourism


The city is home to people from 128 different countries. They all came here as tourists and ended up staying. OK, that isn’t quite true! But what is true is that Zug casts a spell on both locals and visitors alike. The region is like Switzerland in miniature. It showcases what our beautiful country has to offer better than almost anywhere else. This is where tradition meets innovation, where gorgeous lakeside landscapes meet snowy mountains, and where cherry-blossom trees stand silhouetted in the misty air in the secluded alleys of the old town. And then there’s the sunset. The sunset here is legendary. Set out on a journey of discovery here in the tempting land of cherries. And who knows? Perhaps you won’t want to leave. 

Good to know 


The Canton of Zug links the Metropolitan Region of Zurich to Central Switzerland, which is mostly rural. It therefore perfectly encompasses the essence of both areas: it is urban yet untouched, innovative yet traditional, exclusive yet friendly.   And it’s all just waiting here for you to discover.