Tip of the Week
Culinary program featuring meals, a city tour, and team-building activities centered around food.
Chriesisturm and Chriesimärt
When the Chriesigloggä chimes on June 22, 2026, the Zug Cherry Festival will begin.
2026 World Cup in Zug: Public Viewings & Sports Bars
Discover public viewings, sports bars, and fan zones now. Experience soccer together in the canton of Zug from June 11 to July 19.
Summer in Zug
Warming rays of sunshine, carefree hours with family and friends, life on the shores of the lake.
Spring Highlights in Zug: The Best Day Trips, Picnic Spots, and Events
Experience Zuger Chriesi – Cherries & Tradition
Experience Zug's cherry season: Hike through cherry orchards, enjoy traditional festivals, discover historic customs, and savor regional specialties.
Discover family experiences in Zugerland
Dive into fairytale worlds and bygone times with your family in family-friendly Zugerland.
The Best Picnic Spots in Zug
Whether right by the water, on a sunny meadow, or under shady trees: In Zug, you’ll find many places where nature, tranquility, and enjoyment come together in a special way.
Our heat tips
Refreshing ideas for hot summer days
Stay, Dine & Discover Culture
Accommodation
Where do you prefer to spend the night? No matter how you like to sleep, you will find your dream accommodation in Zug and the surrounding area.
Food & drink
The Global Village Zug lets you think outside the gastronomic box.
Art & Culture
In Zug, cabaret and "great art" come together and will definitely make your day as an art and culture enthusiast.
Stroll, shop, marvel
Zug old town
The old town of Zug with the Zytturm is worth a visit at any time of year. However, the old town streets are really atmospheric in foggy weather.
Shopping & Markets
If you are a shopping fan, you won't be able to stop being amazed in Zug.
Experience the sunset in Zug: The most beautiful sunset spots
Experience the sunset in Zug: Discover the most beautiful places on Lake Zug and in the mountains. Ideal for aperitifs, restaurants and walks in the evening.
Playgrounds, Nature & Leisure Activities
Playgrounds
Attention, ready, let off steamDid you know that there are 64 playgrounds in the canton of Zug?
Hikes
Fresh air, first-class views and blossoming cherry trees - what could be better than walking over hill and dale?
Rainy weather tips
Don't share Gene Kelly's enthusiasm for "Singing in the Rain"? Never mind.
Events & Leisure in Zug – Inspiration & Advice
After Work
Leave the daily grind behind you and treat yourself to some time out enjoy "dolce far niente" on Lake Zug or hop on your bike.
Event locations
Event locations for every occasion: large, small, rustic, urban, modern, historic, in the city center, on the waterfront or in the countryside.
Our services
Use our expertise! We will be happy to advise you individually and support you with your booking with our free consultation service.
Four Seasons & Sustainable Enjoyment
Spring, summer, fall and winter
All seasons await you with their special features that are just waiting to be experienced by you.
Zug Tourism team
At Zug Tourism, we are not just marketing and tourism professionals. We are local information providers, reliable guardians of the Chriesitelephone, energetic organizational talents and visionary inspirers. In short - we are simply in love with our work and with Zug.
Sustainability
Zug Tourism, together with its partners, promotes sustainable tourism in the canton of Zug: environmentally, socially, and economically responsible for a sustainable region.
Services in Zug: Planning, Consulting, and Local Offerings
Planning aids
What infrastructure do you need for your event? Have you thought of everything when planning? Discover our tools here to make event planning easier for you.
Supporting program
Zug has plenty of attractive team events in store for you: We recommend your individual supporting program.
Regional gift ideas and corporate gifts from Zug
Surprise your guests with specialties from Zug. In the Zug Shop you will find sweet, exciting and lasting gifts from the region. We will be happy to advise you on your selection.
Tourist Information
How to reach us!
Opening hours and contact.