What are you looking for?
Events
Group events & team events
Sightseeing
Arts & Culture
Hikes
Zug for families
Tip of the week
From January 24 to May 25, 2026, the Kunsthaus Zug invites you to immerse yourself in the fascinating visual world of one of Switzerland's most important surrealists.
From January 24 to May 25, 2026, the Kunsthaus Zug invites you to immerse yourself in the fascinating visual world of one of Switzerland's most important surrealists
Rainy weather tips
Don't you share Gene Kelly's enthusiasm for "Singing in the Rain"? Never mind. Discover our rainy day tips!
Winter hikes
Discover the numerous winter hiking trails in our region.
Winter in Zug
First-class tips for cold winter days in Zug
Winter experiences in Zug: carnival, brunch & ice skating
Bäckermöhli
A delicious custom since 1688. On Wednesday, 28th January 2026.
Brunch in Zug
Start the day with pleasure and discover the best brunch spots in Zug
Fasnacht in Zug: parades, customs and events
Fasnacht Zug: Chesslete Zug, Kinderfasnacht Baar & Co. Discover the highlights here
Ice skating in Zug
The outdoor ice rink for everyone in the heart of Zug.
Stay overnight, enjoy & discover culture
Accommodation
Where do you prefer to spend the night? No matter how you like to sleep, you'll find your dream accommodation in Zug and the surrounding area.
Food & Drinks
The Global Village Zug lets you look beyond the gastronomic horizon.
Arts & Culture
In Zug, cabaret and "great art" meet and let you as an art and culture lover* definitely come to the Zug.
Stroll, store, marvel
Zug old town
Zug's old town with the Zytturm is worth a visit at any time of year. But the old town alleys are only really atmospheric when there is fog. Then, when you think you can hear long-silenced voices from the fog-shrouded historic houses.
Shopping & Markets
If you are one of the shopping fans, you will not be able to stop being amazed in Zug.
Sunset in Zug
The sunset in Zug is the most picturesque in Switzerland and one of the most atmospheric in the world
Playgrounds, nature & leisure ideas
Playgrounds
Für unsere kleinen Gäste haben wir im Kanton Zug ein breites Angebot an öffentlichen Spielplätzen. Toll für die ganze Familie - Die Kinder können sich austoben und die Eltern die frische Luft geniessen.
Hikes
Fresh air, first-class views and blossoming cherry trees - what could be better than being out and about over hill and dale?
Rainy weather tips
Don't you share Gene Kelly's enthusiasm for "Singing in the Rain"? Never mind. Discover our rainy day tips!
Events & leisure in Zug - Inspiration & advice
After Work
Leave the daily grind behind and treat yourself to some time out. Enjoy "dolce far niente" on Lake Zug or hop on your bike.
Event locations
Event locations for every occasion: large, small, rustic, urban, modern, historic, in the city center, by the water or in the countryside.
Our services
Take advantage of the know-how of our local experts. We will be happy to advise you individually – free of charge, of course.
Four seasons & sustainable enjoyment
Spring, summer, fall and winter
All seasons await you with their special features that are just waiting to be experienced by you.
Zug Tourism team
At Zug Tourism, we are not just marketing and tourism professionals. We are local information providers, reliable guardians of the Chriesitelephone, energetic organizational talents and visionary inspirers. In short - we are simply in love with our work and with Zug
Sustainability
Zug Tourismus verfolgt das Ziel, die Nachhaltigkeit im gesamten Kanton Zug in enger Kooperation mit unseren Leistungsträgern zu fördern. Durch gezielte Nachhaltigkeitsveranstaltungen möchten wir die Sensibilisierung vorantreiben, als Vorbild agieren und ein starkes Bewusstsein für nachhaltigeren (Umwelt, Soziales & Wirtschaft) Tourismus schaffen. Gemeinsam gestalten wir eine nachhaltige Zukunft für unsere schöne Region.