As the cantonal tourism organization, we work together with our service providers and partners to ensure that Zug is perceived and appreciated as a tourist region. With our marketing activities, we support and promote offers, projects and collaborations, network tourism stakeholders and build a shared awareness of tourism.
We inform and advise those seeking relaxation, vacation guests, business travelers and locals and ensure that they experience atmospheric moments in our diverse region that they will remember fondly and for a long time.
Zug Tourism Strategy
Discover our business strategy here and find out how we are driving Zug Tourism forward and achieving our goals.
Become a member or partner
Become part of Zug Tourismus.
Annual reports
Get an insight into our business activities.
Marketing service catalog
Use exclusive advertising opportunities
Unsere Broschüren und Karten
Magazine #inlovewithzug
Your advertising opportunities in Zug's destination magazine.
Zug city and experience map
Discover how our radiant region comes to life in our city and experience map.
Cycle Map Zug
Discover Zug on two wheels with our brand new cycle map, now available free of charge at the Tourist Information at Zug station or to download.
