When the Zug cherry trees blossom in spring, the canton of Zug shows its most beautiful side. Rolling hills full of cherry trees, the scent of ripe fruit and living traditions make Chriesiland Zug a special experience. Hike through blossoming cherry gardens, visit the Zug cherry market or enjoy regional specialties such as Zug cherry brandy and the famous Zug cherry cake. The Zuger Chriesi stand for nature, culture and enjoyment.
Chiesi hike
Chiesi hike Zug - Menzingen
Away from roads and traffic, this hike leads from the town of Zug over the Zugerberg to Menzingen.
Chiesi hike Zug - Goldau
The hike along the eastern shore of Lake Zug connects the centuries-old cherry and chestnut orchards of Zug.
Chiesi hike Zug - Oberwil - Zug
On foot through the blossoming cherry trees
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Experience nature with responsibility
In order to preserve this experience of nature for everyone, we ask that you treat the environment with respect.
Stay informed at all times
The tradition of Zuger Chriesi
Traditional fruit
The traditional fruit from the canton of Zug.
Zug cherry tart
The sweet temptation from Zug
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Zug Cherry Sausage
The delicious sausage is available all year round in three varieties: as a grilled sausage, a boiled sausage and a raw sausage.
Zug kirsch
The core product of Zug's cherry culture is cherry brandy.
Museum and guided tours
Zuger Kirschtorten Museum
Visit the inventors' house!
Guided Cherry Liquor Tour Etter
A look behind the scenes of the world-famous Etter Distillery.
Kirschtorte and Kirschstängeli Guided Tour
This guided tour combines the Kirschtorte with the Kirschstängeli.
Kirschtorte Confiserie Speck Guided Tour
Learn how the cherry gets into the cake.
Event and tours
Chriesisturm & Cherry Market
Our favourite cherry tradition on 22nd June 2026.
Chriesikultur as exciting audio stories
On the 90-minute audio tour with 14 stops through the cherry town, you will experience Zug as a place of blossoming cherry trees, aromatic cherry water and the famous cherry cake.
On the trail of the former cherry distilleries in Zug
Cherry distilling in the Zug region used to be very important and made many farmers and distillers rich.
Discover our Chriesi range and much more
Train Shop
In our online store you will find regional delicacies and cherry specialties directly from Zug to your home.