Zug Tourism aims to promote sustainability throughout the canton of Zug in close cooperation with our service providers. Through targeted sustainability events, we aim to raise awareness, serve as a role model, and foster a strong commitment to more sustainable tourism (environmental, social, and economic). Together, we are shaping a sustainable future for our beautiful region.
Accommodations with a Commitment
Here you'll find hotels and guesthouses that are actively committed to eco-friendly tourism.
Restaurants with a Mission
Restaurants in Zug with a concrete commitment to sustainability: regional and seasonal cuisine, less food waste, and participation in Swisstainable.
Tips for Sustainable Business
Zug combines business infrastructure with sustainable event venues, seminar rooms, and supporting programs to create events that leave a lasting impression.
More Sustainable Tips
Public Transportation
Discover Zug by bus
The Zugerland Verkehrsbetriebe will take you to any destination.
MS Zug - Lake Zug
The MS Zug offers the ideal infrastructure for your unique event on Lake Zug.
Lake Aegeri boat trip
Boat trips on Lake Aegeri with various round trips and views of the surrounding landscape.
Strategy and Sustainability Report
Zug Tourism Strategy
Discover our business strategy here and find out how we are driving Zug Tourism forward and achieving our goals.
Sustainability Report
Annual Sustainability Reports
Certifications and Initiatives
Swisstainable Level II - Engaged
Through its “Swisstainable” sustainability program, Zug Tourism is committed to promoting sustainable and responsible tourism.
Swisstainable Destination Level II - Engaged
The destination of Zug has been classified as a Level II – “engaged” Swisstainable Destination.
OK:GO
OK:GO collects and shares accessibility information in the tourism sector, making travel easier for everyone.
Pro Infirmis / ginto
Pro Infirmis provides an interactive map to help people find accessible locations for easy trip planning.
Because We Care
Cause We Care promotes sustainable tourism through partnerships with local providers and supports positive projects in the region.
Zug+ Climate Charter
The Zug+ Climate Charter is an initiative launched by the Zug business community and the Canton of Zug that promotes climate protection, long-term sustainability, and economic efficiency among Zug-based companies.
WATER FOR WATER (WfW)
Helps restaurants and hotels combine environmental responsibility with social commitment.
Zug Tourism Sustainability Event
Sustainability Summit 2027
Let's take another step together toward a sustainable future for tourism on August 25, 2027.