Zwei Damen bestaunen ein Kleiderladen Schaufenster in der Zuger Altstadt.

The picturesque old town of Zug is not only adorned with its historic buildings, but also with many creative artisans and designers. The Joallerie Lohri, for example, a traditional jewelry store in the oldest goldsmith's house in the world, is doubly adorned. Or Sugarcouture, the custom tailor for sugar creations. Take a stroll through the alleys of the old town and store for your new one-of-a-kind "Made in Zug".