As a cantonal tourism organization, we work together with our service providers and partners to ensure that Zug is recognized and appreciated as a tourist destination. Through our marketing activities, we support and promote offerings, projects, and collaborations, connect tourism stakeholders, and build a shared sense of tourism identity.

We provide information and advice to those seeking relaxation, vacationers, business travelers, and locals, and ensure that they experience memorable moments in our diverse region—moments they will cherish for a long time to come.