As the cantonal tourism organisation, we work together with our service providers and partners to ensure that Zug is perceived and appreciated as a tourist region. With our marketing activities, we support and promote offers, projects and co-operations, network the tourism players and build up a common tourism awareness.

We inform and advise those seeking relaxation, holiday guests, business travellers and locals and ensure that they experience atmospheric moments in our diverse region that they will remember fondly and for a long time.