Zuger Messe

EN

The Zuger Messe is the largest fall exhibition in Central Switzerland and will take place for the 54th time in Zug from October 30 to November 7, 2027. Special exhibitions, exhibitors from the fashion, home, leisure, and tourism sectors, and a diverse range of dining options will highlight the nine days of the fair.

Aerial view of the Zug Trade Fair grounds, featuring white tent halls and bustling squares nestled among residential buildings in Zug.

The exhibition grounds are just a few steps from the Zug Schutzengel S-Bahn station (S1); it’s about a ten-minute walk from the Zug train station. Children 11 and under accompanied by an adult are admitted free of charge. Combined tickets from ZVB and SBB RailAway cover travel to and from the event as well as admission.

The next Zug Messe will take place from October 30 to November 7, 2027.