The oldest house of goldsmiths in the world

Historical building

It is documented that goldsmith craftsmanship has continuously been practiced in this historical building since 1620.

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Today, the Lohri family practices and celebrates this tradition in the second generation. It is documented that goldsmith craftsmanship has continuously been practiced in this historical building since 1620. Today, the Lohri family practices and celebrates this tradition in the second generation.

Experience the revival of Zug’s centuries-old culture of jewellery in this historic building. In addition to elaborate architecture and filigree mural and ceiling paintings, a unique collection of antique jewellery awaits you. Enthusiasts of first-class luxury goods will find a range of renowned jewellery and watches from: Omega, Blancpain, Chopard, Piaget, Panerai, Ole Lynggaard, Pomellato, Messika and Wellendorff.