Shopping

Zug’s picturesque Old Town is adorned not only with its historic buildings but also with many creative artisans and designers. Joallerie Lohri, for example—a traditional jewelry store located in the world’s oldest goldsmith’s house—is doubly charming. Or Sugarcouture, the tailor-made creator of sugar confections. Set out for a stroll through the old town’s alleyways and shop for your new, one-of-a-kind item “Made in Zug.”