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Two ladies admire a clothes store window in Zug's old town.

The picturesque old town of Zug is not only adorned with historic buildings, but also with many creative artisans and designers. For example, Joallerie Lohri, a traditional jewelry store in the oldest goldsmith's house in the world, is twice as beautiful. Or Sugarcouture, the tailor for sugar creations. Take a stroll through the alleyways of the old town and store for your new unique "Made in Zug" piece.