Traditionally innovative—that’s how Zug’s events can be summed up. Some date back centuries, such as the Bäckermöhli or the Stieremärt. In addition to these traditional events, the region also showcases its musical and athletic sides with the ZugSPORTS Festival and Jazz Night Zug. Click through the diverse lineup of events in Zug throughout the year.
Baker's flour
A delicious tradition since 1688. on Wednesday, January 27, 2027.
Greth Schell
The tradition of Greth Schell with Lölis, pig blowers and jesters. On Güdelmontag, February 8, 2027.
Chrööpfelimee
Traditional custom in the city of Zug. On Sunday, February 14, 2027.
ZugSPORTS Festival
Switzerland's most beautiful sports festival. The date for 2027 has not yet been set.
Zug Food Tasting Festival "gLuscht"
The International Food Tasting Festival in Zug on the lakefront promenade. The date for 2027 has not yet been announced.
St. Andreas Park Garden Days
Once a year, immerse yourself in the picturesque grounds of St. Andreas Castle. The date for 2027 has not yet been announced.
Oldtimer Sunday Morning Meeting
Marvel at unique vintage cars in the Zug bull stables
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Zug Jumping Competition
Equestrian sports at the Stierenmarkt grounds in Zug. The date for 2027 has not yet been set.
2026 National Games - Zug
From May 28 to 31, 2026, the Special Olympics Switzerland National Summer Games in Zug will be a truly special experience.
Chriesisturm, Zug
When the Chriesigloggä bell rings, the Zug Chriesisturm begins. The date for 2027 has not yet been announced.
Zug Lake Festival
The biggest summer festival in Zug. June 27, 2026.
ZugMagic
ZugMagic will delight audiences from June 27 to July 26, 2026, along the Zug Lake Promenade, taking them on a journey and letting them forget their everyday worries for a moment.
Ägerital-Sattel Summer Night Festival
The traditional Summer Night Festival on July 25, 2026, promises unforgettable moments on Lake Ägeri.
Zug Open
Zug Open: Switzerland's fourth-largest ATP professional tournament will take place from July 19–26, 2026.
August 1 Celebrations in the Zug Region
Discover the most beautiful National Day celebrations, filled with tradition, music, and community, in the municipalities of Zug.
Morgarten open-air spectacle
With the open-air theater "Spatenstich - Das zweite Morgarten Spektakel", visitors can expect an impressive theater experience at the historic Morgarten monument.
Jazz Night Zug
The Jazz Festival in Zug, August 20 and 21, 2026.
VP Bank Swiss Ladies Open
At Golfpark Holzhäusern: VP Bank Swiss Ladies Open, August 13–15, 2026.
Bull Market
The place to be for young and old alike. September 9 and 10, 2026, at the Stierenmarkt grounds.
Pleasure Film Festival
The event highlight for gourmets and connoisseurs will take place from September 17 - 24, 2026.
Zug Medieval Festival 2026
The Zug Medieval Festival will take place on September 19 and 20, 2026, transforming the area around Zug Castle into a lively setting.
Swiss Castles Day at Museum Burg Zug
Celebrate Swiss Castles Day on 5th October 2025 at Museum Burg Zug!
Zug Film Festival
When the screens light up in Zug, it's time for the Zug Film Festival: every fall, the film festival brings Swiss films, screenings, workshops and a competition for young talent to Zug.
Zuger Messe
Where Zug meets. From October 24 - November 1, 2026.
Morgartenschiessen
On 15th November: Experience the Morgarten tradition up close.
Baar on Ice
"Baar on Ice," featuring an ice rink and Advent treats, will take place from December 1, 2026, through January 31, 2027, at the Lättich in Baar.
Zuger Märlisunntig
Immerse yourself in Zug's fairytale land. On Sunday, December 6, 2026.