Traditionally innovative—that’s how Zug’s events can be summed up. Some date back centuries, such as the Bäckermöhli or the Stieremärt. In addition to these traditional events, the region also showcases its musical and athletic sides with the ZugSPORTS Festival and Jazz Night Zug. Click through the diverse lineup of events in Zug throughout the year.
Baker's flour
A delicious tradition since 1688. on Wednesday, January 27, 2027.
Greth Schell
The tradition of Greth Schell with Lölis, pig blowers and jesters. On Güdelmontag, February 8, 2027.
Chrööpfelimee
Traditional custom in the city of Zug. On Sunday, February 14, 2027.
ZugSPORTS Festival
Switzerland's most beautiful sports festival. The date for 2027 has not yet been set.
Zug Food Tasting Festival "gLuscht"
The International Food Tasting Festival in Zug on the lakefront promenade. The date for 2027 has not yet been announced.
St. Andreas Park Garden Days
Once a year, immerse yourself in the picturesque grounds of St. Andreas Castle. The date for 2027 has not yet been announced.
Oldtimer Sunday Morning Meeting
Marvel at unique vintage cars in the Zug bull stables
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Zug Jumping Competition
Equestrian sports at the Stierenmarkt grounds in Zug. The date for 2027 has not yet been set.
2026 National Games - Zug
The 2026 National Summer Games will be remembered as a special highlight. The event will not take place next year.
Chriesisturm, Zug
When the Chriesigloggä bell rings, the Zug Chriesisturm begins. The date for 2027 has not yet been announced.
Zug Lake Festival
Zug Lake Festival on June 26, 2027: one of the largest festivals in the canton of Zug, featuring music, food, and family activities along the lakeside promenade in the city of Zug.
ZugMagic
ZugMagic will delight audiences along the Zug Lake promenade from June 27 to July 25, 2027, taking them on a journey and letting them forget their everyday worries for a moment.
Zug Open
Zug Open: Switzerland's fourth-largest ATP professional tournament will take place from July 18–25, 2027.
Ägerital-Sattel Summer Night Festival
The traditional Summer Night Festival on July 24, 2027, promises unforgettable moments on Lake Ägeri.
August 1 Celebrations in Zugerland
Discover the most beautiful National Day celebrations, filled with tradition, music, and community, in the municipalities of Zug.
Ägeri Drive-In Theater
Switzerland's most beautiful movie theater is located on the shores of Lake Ägeri. The date for 2027 has not yet been announced.
Morgarten 2026 Open-Air Spectacle: A Look Back
A look back at “Spatenstich,” the second Morgarten spectacle: 19 performances at the Morgarten Monument, over 8,300 spectators, and a 96 percent attendance rate.
Jazz Night Zug
The Jazz Festival in Zug, August 19–21, 2027.
VP Bank Swiss Ladies Open
At Golfpark Holzhäusern: The 2027 VP Bank Swiss Ladies Open is still to be scheduled.
Bull Market
The place to be for young and old alike. The date for the 2027 Stierenmarkt has not yet been set.
Genuss Film Festival
This must-see event for gourmets and food lovers will take place from September 17–24, 2026.
Medieval Festival in Zug
A look back at the 6th Zug Medieval Festival, held on September 19 and 20, 2026, at Zug Castle: market, crafts, and music. The next festival is expected to take place in 2028.
Japan Food Fest - Zug
On October 3 and 4, 2026, the Japan Food Fest will bring authentic Japanese cuisine, traditional products, and Japan’s fascinating culture to the Zug Lake Promenade and Landsgemeindeplatz.
Swiss Castles Day at the Museum Burg Zug
Celebrate Swiss Castles Day on October 4, 2026, at the Museum Burg Zug!
Zug Film Festival
When the screens light up in Zug, it’s time for the Zug Film Festival: From October 21–25, 2026, the festival will bring Swiss films, screenings, workshops, and a competition for young talent to Zug.
Zuger Messe
Where Zug meets. From October 24 - November 1, 2026.
Morgarten Shooting Competition
The 112th Morgarten Shooting on Sunday, November 15, 2026, at the Morgarten Monument: Switzerland’s largest historical shooting event. Spectators are welcome.
Zug's Fairy Tale Sunday
On December 6, 2026, Zug’s Old Town will be transformed into a fairy-tale world with about 30 fairy-tale taverns, carriage rides, and music.
Herti's Magic Zug
Herti Zauber, located at Arenaplatz in Zug, will offer ice skating and a fondue chalet for all ages from November 6, 2026, through February 21, 2027.
Ägeri on Ice
From November 7, 2026, through January 27, 2027, the Acher school complex will be transformed into a winter ice paradise featuring a covered ice rink for ice skating, curling, ice hockey, and a fondue parlor.
Lake Noël Zug
Lake Noël at Landsgemeindeplatz and along the lakefront promenade will take place from December 10 to 23, 2026. Around 35 vendors, over 250 specialties, and the Coca-Cola Christmas Truck.