Traditionally innovative—that’s how Zug’s events can be summed up. Some date back centuries, such as the Bäckermöhli or the Stieremärt. In addition to these traditional events, the region also showcases its musical and athletic sides with the ZugSPORTS Festival and Jazz Night Zug. Click through the diverse lineup of events in Zug throughout the year.
Baker's flour
A delicious tradition since 1688. on Wednesday, January 27, 2027.
Greth Schell
The tradition of Greth Schell with Lölis, pig blowers and jesters. On Güdelmontag, February 8, 2027.
Chrööpfelimee
Traditional custom in the city of Zug. On Sunday, February 14, 2027.
ZugSPORTS Festival
Switzerland's most beautiful sports festival. The ZugSPORTS Festival will take place from August 13–15, 2027, along the Alpenquai, stretching almost all the way to the harbor.
Zug Food Tasting Festival "gLuscht"
The International Food Tasting Festival in Zug on the lakefront promenade. The date for 2027 has not yet been announced.
St. Andreas Park Garden Days
Once a year, immerse yourself in the picturesque grounds of St. Andreas Castle. The date for 2027 has not yet been announced.
Classic Car Sunday Morning Meet-Up
The next Oldtimer Sunday Morning will take place on May 2, 2027, at the Stierenmarkt grounds.
Zug Show Jumping Competition
Equestrian sports at the Stierenmarkt grounds in Zug. The Zug Show Jumping Competition will take place May 13–17 (Pentecost) 2027.
2026 National Games - Zug
The 2026 National Summer Games will be remembered as a special highlight. The event will not take place next year.
Chriesisturm, Zug
When the Chriesigloggä bell rings, the Zug Chriesisturm begins. The date for 2027 has not yet been announced.
Zug Lake Festival
Zug Lake Festival on June 26, 2027: one of the largest festivals in the canton of Zug, featuring music, food, and family activities along the lakeside promenade in the city of Zug.
ZugMagic
Water fountains, a hydroscreen, lasers, and music on the Zug Lake Promenade: every evening from June 27 to July 25, 2027, except Mondays, with free admission.
Zug Open
Zug Open: Switzerland's fourth-largest ATP professional tournament will take place from July 18–25, 2027.
Ägerital-Sattel Summer Night Festival
The traditional Summer Night Festival on July 24, 2027, promises unforgettable moments on Lake Ägeri.
August 1 Celebrations in Zugerland
Discover the most beautiful National Day celebrations, filled with tradition, music, and community, in the municipalities of Zug.
Ägeri Drive-In Theater
Switzerland's most beautiful movie theater is located on the shores of Lake Ägeri. The next drive-in movie theater event in Ägeri will take place from August 5–13, 2028.
Morgarten 2026 Open-Air Spectacle: A Look Back
A look back at “Spatenstich,” the second Morgarten spectacle: 19 performances at the Morgarten Monument, over 8,300 spectators, and a 96 percent attendance rate.
Jazz Night Zug
The Jazz Festival in Zug, August 19–21, 2027.
VP Bank Swiss Ladies Open
At Golfpark Holzhäusern: The VP Bank Swiss Ladies Open will be held from August 19 to 21, 2027.
Bull Market
The place to be for young and old alike. The Stierenmarkt in Zug will take place on Wednesday, September 8, and Thursday, September 9, 2027.
Genuss Film Festival
The date for the 2027 highlight event for gourmets and food lovers has not yet been announced.
Zug Medieval Festival
A look back at the 6th Zug Medieval Festival, held on September 19 and 20, 2026, at Zug Castle: market, crafts, and music. The next festival is expected to take place in 2028.
Japan Food Fest - Zug
On October 2 and 3, 2027, the Japan Food Fest will bring authentic Japanese cuisine, traditional products, and Japan’s fascinating culture to the Zug Lake Promenade and Landsgemeindeplatz.
Swiss Castles Day at the Museum Burg Zug
The date for Swiss Castles Day at the Museum Burg Zug in 2027 has not yet been set.
Zug Film Festival
When the screens light up in Zug, it’s time for the Zug Film Festival: The festival brings Swiss films, screenings, workshops, and a competition for young talent to Zug. The date for the 2027 Zug Film Festival has not yet been announced.
Zuger Messe
Where Zug Comes Together. October 30–November 7, 2027.
Morgarten Shooting Competition
The 112th Morgarten Shooting Competition on Sunday, November 15, 2026, at the Morgarten Monument: Switzerland’s largest historical shooting competition. Spectators are welcome.
Zug's Fairy Tale Sunday
On December 6, 2026, Zug’s Old Town will be transformed into a fairy-tale world featuring around 30 fairy-tale huts, carriage rides, a bazaar, and music for the whole family.
Herti's Magic Zug
Herti Zauber at Arenaplatz in Zug will offer ice skating and a fondue chalet for all ages from November 6, 2026, through February 21, 2027.
Ägeri on Ice
Ägeri on Ice in Unterägeri: a covered ice rink at the Acher school grounds featuring curling and a fondue restaurant, November 7, 2026, through January 27, 2027.
Lake Noël Zug
Lake Noël at Landsgemeindeplatz in Zug: about 35 vendors, over 250 specialties, and the Coca-Cola Christmas Truck, December 10–23, 2026.